Naperville, IL, September 25, 2015 – The right credit card benefits credit union members while at the same time strengthens a credit union’s bottom line. The end result can be a very rewarding program for everyone involved.
That’s exactly the intended outcome LSC had in mind for EZ Launch. As a result of monitoring market changes, along with evaluating credit union needs, a program revamp was implemented. The new EZ Launch program has resonated so well with credit unions and members that LSC has approved as many applications since May 1 of this year as in all of 2014. Re-tooling credit scoring, marketing efforts, and a streamlined approval process have fueled the program’s success.
For credit union members, EZ Launch provides two sought-after options. The first is the CUMONEY® Elite card, which affords members with extreme loyalty to gain the rewards they desire. The second is the CUMONEY® Progress card, a crucial vehicle for those looking to rebuild or establish credit.
EZ Launch has been filling a void for credit unions, too. Given an environment of increased operational responsibilities, this comprehensive, referral card program was designed with minimal internal involvement and easy
implementation in mind. All credit unions have to do is send interested members to the website and LSC handles all
the back office functions from that point forward. The program is free to implement, credit unions assume no fraud
risk — and it pays them in return!
“At LSC, we regularly hear about the challenges credit unions face with regard to their operational environment and
keeping up with member preferences,” said Phil Seely, LSC Director of Portfolio Development. “In response to those
needs, we have revamped EZ Launch to help members reach their financial goals and at the same time, provide credit unions with a straightforward opportunity to build income and foster long term member relationships.”