There’s no “catch.” Nothing is expected in return.Credit unions truly have a genuine desire to serve others.
Fittingly, “People Helping People” was the theme of this year’s International Credit Union Day and many credit unions spent this special time of year putting their own unique twist on saying thank you.
Katie’s Cup, a coffee shop operated by Rockford Are a Lutheran Ministries, was the site of the Rockford Area Chapter’s “Paying it Forward/Cash Mob” event. For several hours, chapter board members and area CEOs chatted with customers while paying for about $250 in hot beverages. Even a camera crew from a local morning TV show got in on the fun, delivering the credit union message live to viewers at home.
“We like to celebrate all week — all year actually,” Lorna Cote, Rockford Area Chapter Chairman told viewers of The Morning Blend. “We’re picking up the tab today just to say thank you. It’s a way we can give back to our communities because that’s what credit unions do.”
Community Trust Credit Union in Gurnee also paid it forward. At three local businesses in the community, staff members bought nearly $500 of coffee, pastries, and other refreshments — and in one case provided a much needed pick-me-up.
“This was really amazing. I will remember this. I have been unemployed for three months and this is one less thing I had to pay for,” said a customer who happened to stop by for a cup of coffee while job hunting.
“Moooooolah!” That was the only word members of Vibrant Credit Union in Moline needed to hear on International Credit Union Day.
At all nine of the credit union’s branches, staff members exclaimed this phrase over the intercom three different times during the day. Any members present at the time received a crisp $10 bill! By the end of the day, more than $300 was given away. For the credit union, the smiles created were more than enough “payment” in return.
These examples represent just a sampling of the responses we received about how International Credit Union Day was celebrated. Other credit unions grilled burgers and dogs, offered other refreshments, or just took the time to simply say “Thank You.”
With “People Helping People” so true to the daily values of credit unions, it’s no wonder that these simple gestures created so many meaningful experiences.